What’s your definition of mascara Paradise? Mind blowing volume, feather soft lashes or a bath full of mascara? Whatever your choice of #lashparadise we delivered all of them and much more with the fantastic and fun launch of L’Oreal Paradise Mascara.
With a custom built studio in London and the help of 3 influencers demonstrating lash transformations our team produced video content and GIF animations with each girl in ‘Lash Paradise’. From bathing in mascara to ordering champagne at a touch of a button, each of our influencers were ‘taken to Paradise’.
In parallel with the range exposé was the first launch of a mascara regime in a box which was designed by our creative team. The foiled and pearlescent pack contained the Paradise Primer and Paradise Mascara and went on to be a Superdrug exclusive product.
L’Oreal’s Paradise range included primer, mascara, brow pomade and superliner kajals in black and white. Instore shelf trays and hot-spots were designed by our team to accompany the launch.
With an above the line advertising campaign featuring Elle Fanning our packaging, online and in-store assets tied in perfectly and delivered the below-the-line message to consumers.
Our #lashparadise videos had over one million Facebook views in the first month helping add maximum exposure to the launch.