Maybelline Nudes Video

Maybelline Nudes Video

One pallette. Infinite looks. Maybelline approached us to create a video showcasing the launch of their new Nude palette. The creative thread we developed focused on the infinite looks and the different occasions the make up could cater for; smokey eyes, nights out, dating or going for a promotion at work.

The idea of the look ‘growing’ needed meticulous planning and 2 days in a dark studio. With our models having their heads fixed in purpose made clamp everyone needed a steady hand and a very patient make up artist.

With over 5 million impressions across digital platforms the Maybelline Nudes video exceeded expectations in terms of both reach & engagement. The video has been requested to be sent globally as a best practice piece and we have also created additional content for the Maybelline website and social channels.