Double digit growth
L’Oreal Men Expert gift packs had been a staple go-to Christmas idea for over a decade. With the landscape changing with new competitor brands entering the market the packs didn’t feel as ‘giftable’ as they could and felt ‘a little functional’.
To successfully tap into the latest male grooming needs we worked with the Men Expert team to tailor a gift range to fulfil the personal care requirements for men.
The final creative addressed current trends as well as specific grooming regimes. Our pack range covered everything from caring for your beard with the Barber Shop Collection to rehydrating after the gym. L’Oreal Men Expert are now the fastest growing male gifting brand enjoying double digit growth.