Old El Paso

Old El Paso

Arriba! Arriba! With the new Mexicana Street Market range you can easily re-create the rich flavours of real Mexican street food at home. Blow created a campaign that brings the vibrancy and fun of a Mexican fiesta to any mealtime.

The original packs were well received and repeat purchase was high but they lacked the flair to entice customers who had not tried them. The original advertising didn’t evoke any emotion or stand out in a busy category that is vying for position amongst other meal options. Old El Paso Mexicana Street Markets needed a completely new look, feel and proposition that aligned with their revamped packs.

With the new packaging design as the jump off point we developed a campaign about ‘bringing home the flavour of Mexican street market food’. With the current trend for the street market experience amongst foodies we used bold Aztec inspired graphic prints and colours to really land the feeling of Mexican culinary delights. The campaign was brought to life in-store through POS, online and outdoors. The proposition to retailers was delivered with the help of a short video that our team developed for the launch.