Freeze me. Squeeze me. Drink me. An innovation in cocktails from global drinks giants Diageo was brought to market with the aid of bright, impactful creative.
We had been working with the client on another brand and they wanted to replicate the success of the internal sell-in we had previously achieved. Parrot Bay frozen cocktails were a new to world proposition and needed clarity in its internal comms before it could be taken to market.
The key visual, with the feel of a sunny tropical island to compliment the 3 fantastic flavours was designed by the Blow Creative team. This bright and impactul key visual was the starting point for the internal experiential events to bring key stakeholders onboard.
Two internal events were created; one at Diageo HQ Park Royal and the other at The Cotswolds Water Park. The launch events featured ice sculptures, a steel band, hula girls as well as a sandy beach and a live parrot. Delegates were immersed in the world of Parrot Bay cocktails and were even given masterclasses in cocktail making. Our eventual roll out to the public featured the wonderful designs in a full suite of crafted point of sale.