Taking the long standing leader in laundry capsules and exploding it out of home.
Persil needed to develop a campaign to launch their new Triple Action capsule. We were tasked to originate and develop a key visual which communicated the capsules 3 key benefits but with efficacy at its heart.
From origination of the idea through to the final artwork we delivered a campaign in the tightest of time frames to accompany the launch.
Our team created a campaign that put the new triple action capsule at the core of its proposition. The almost explosive power of the cleaning was evident, even at distance. The campaign was run online and in 6 sheets across the country.
The campaign was subsequently ‘exploded’ to feature the colour capsule and then to animated digital 6 sheets.