It may be small but it certainly is mighty! With its stain-busting cleaning power Persil liquid detergent has become a household staple. With its most exciting and powerful product to date the challenge was to deliver this proposition effectively internally first and then take it to market.
We understand the importance of internal communications and Unilever are focused on getting products to market in the shortest possible time to stay ahead of the game. Blow worked with the Persil development teams to create an internal brand, using the code name, BlackBull, as our starting point.
From the concept and creation of the BlackBull brand mark we moved forward with the Persil team to align all internal communications for the journey to launch.
We delivered the Blackbull project by way of packaging, point of sale, presentations, videos, bases boards and staff incentives. Internally at Unilever, Black Bull/Persil Small & Mighty did not go unnoticed and the process put in place, paired with the creative approach, have been mentioned on many occasions as best practice
The on pack photography of the children in particular was an incredibly quick turnaround project which was achieved by our team in under a week. We had to source child models, shoot and retouch the family of images as this was at the core of the ‘Dirt is Good’ philosophy.
With limited space on the packaging, the communication we designed at the neck of the pack was critical to showcase the efficacy credentials of the new formulation which is specifically designed to remove oily, outdoor and red stains.
Being invested in projects and launches from their inception through to market really cements the relationship between the client and creative agency. With a dedicated team at our disposal projects like this which are full of tight deadlines can be run smoothly and deliver fantastic results.