Silver Swift cocktails are a unique fusion of premium British spirits and all-natural ingredients inspired by the wilds of the British countryside. We poured ourselves into helping Silver Swift fly from it’s start-up nest, and land safely into independent stores and online retailers.
Rose, the founder of Silver Swift, came to Blow at the very beginning of her journey. She had an idea and a personal mission to create beautifully blended drinks that are inspired by the British countryside.
She needed an agency that would believe in her idea and help nurture it to its fullest potential. The brand needed a name, strategy & positioning. Once we had worked to develop these key building blocks everything else was then required to bring it to market.
The ready-to-drink cocktails embrace the spirit of freedom, so we gave them a brand identity to echo that positioning.
We created a clean, contemporary Silver Swift identity that felt sophisticated, but also had a tip of the cap to ‘cool Britannia.’
With all of our assets in place and the hard work by Rose the launch of Silver Swift was then followed by the start-up securing £100K investment in just 5 days.
Silver Swift is now being listed in retailers, sold online and with their mobile stand at specialist food festivals. In a short space of time it has achieved a great deal of traction in a highly competitive category.
I cannot thank the team at Blow enough for the work they have done on Silver Swift, without them the dream would not have been possible.